IU Pathology

The Challenge

The Indiana University School of Medicine Department of Pathology (IU Path) is renowned for its groundbreaking research, exceptional education, and innovative clinical practice. However, despite their impressive achievements, they struggled to effectively communicate their story to the world. They needed a dynamic platform to showcase their work and engage diverse audiences, including trainees, faculty, industry partners, and alumni.

The Insight

Understanding that IU Path’s diverse audience required tailored communication, we realized the key was to create a consistent yet adaptable messaging framework. This framework would highlight the department’s strengths while resonating with each unique audience segment.

The Execution

We developed a comprehensive digital experience centered on the theme “Your Path to Impact,” emphasizing the transformative opportunities IU Path offers. Our approach included a responsive website with audience-specific pathways, bold imagery, and engaging visual storytelling. We aligned the design with IU School of Medicine standards while introducing fresh, engaging elements to enhance the user experience.

The Result

The result was a responsive, user-friendly website that combines compelling content with seamless navigation. Key features include audience-specific pathways, a messaging architecture built around “Your Path to Impact,” and engaging visual storytelling through photography. The new site positions IU Path as a leader in its field, inspiring and informing its diverse audience with a cohesive and dynamic brand presence.