LEAP District

The Challenge

Indiana is poised to become a hub for global innovation, but to make that vision a reality, the Indiana Economic Development Corporation (IEDC) needed a compelling brand and messaging framework. The LEAP Innovation District in Lebanon, IN, represents the largest economic development project in the state’s history, yet its significance needed to be effectively communicated to business leaders, investors, and global innovators.

The Insight

To position LEAP as a world-class innovation district, the brand had to be scalable, dynamic, and forward-thinking. It needed to not only capture the economic and technological potential of Indiana but also inspire confidence in its future as a global leader in innovation and advanced industry.

The Execution

We developed the LEAP brand to serve as a platform for Indiana’s economic growth, designed to evolve alongside the state’s expanding innovation ecosystem. Every detail—from the logo placement to the messaging strategy—was crafted to reinforce Indiana’s status as the next frontier for cutting-edge business development. Additionally, we partnered with Marketing Alliance to equip the IEDC business development team with strategic content, helping them tell the LEAP story effectively.

The Result

LEAP Lebanon now stands as a beacon of progress, attracting pioneering companies and creating thousands of jobs. With exclusive helicopter tours, immersive storytelling, and a powerful branding framework, Indiana has positioned itself as a prime destination for groundbreaking global innovation. Backed by strong partnerships and a visionary network, the state is reaching new heights—one leap at a time.