Connor Painting

The Challenge

In commercial, industrial, and institutional facilities, a quality paint job goes beyond the surface. Businesses need a painting partner they can trust. They look for a team that prioritizes safety, lead in quality, and deliver results without interrupting operations. To stand out, Connor Painting needed an ad campaign that would effectively communicate reliability and flexible scheduling in a way that their competitors couldn’t.

The Insight

Connor Painting is an experienced and distinguished leader in the facility services industry, and their advertising needed to be too. Whether it’s finding a paint crew in the off-season or ensuring minimal operational downtime, Connor Painting is the team that can deliver when others cannot. Our vision was to create an ad campaign that reflected Connor’s reliability and commitment to quality.

The Execution

Matchbook developed the “Paint Can’s” campaign. A vibrant concept that set Connor apart with sharp imagery, bold colors, and headlines that popped. The campaign emphasized Connor’s reliability, flexibility, and commitment to safety, while letting the colorful paint cans tell the story.

To build brand awareness, we launched a regional billboard campaign along with a digital strategy targeting specific geographies and professions to generate leads.

We also created an off-season services campaign to educate businesses on the advantages of scheduling a paint team at a time when facility operations are low. The campaign messaging highlights the emphasis on safety, flexibility, reliability that comes with Connor Painting.

The Result

The combination of billboards, advertising, digital outreach, and seasonal messaging positioned Connor as the leading commercial painting partner. By reinforcing their commitment to safety, efficiency, reliability, and overall excellence, Connor Painting continues to be the painting partner businesses trust.